Vlad Lozin

About

Work Experience

Strategic Planning and Analytics:

- Development of comprehensive brand promotion strategy
- In-depth target audience analysis
- Audience engagement metrics evaluation
- KPI system formation for various content format
- Preparation of analytical content effectiveness reports

Branding and Visual Identity:

- Brand tone of voice updates and modernization
- Development of unique visual style for brand recognition
- Logo and corporate identity creation
- Optimal color palette selection and color navigation system development
- Highlights visual design redesign

Content Strategy and Production:

- Content planning and relevant rubrics selection
- Video script writing and storyboardin
- Shooting process supervision
- Video content editing from existing material
- Writing comprehensive posts for social networks (Instagram, Facebook,
Telegram, X, LinkedIn)

Design and Technical Optimization:

- Individual page design development
- Template creation for various content formats (Stories, Reels, Posts,
Carousels)
- Development of user-friendly content navigation system
- Creation of guidelines for optimal visual elements usage
- Preparation of video instructions for template editing in Figma

Project Management and Communication:

- Writing technical specifications for designers and copywriter
- Selection and creation of references for the tea
- Creative team task supervision
- Reputation management strategy development and negative feedback
handling
- Meta platform content restoration and optimization

Innovation and Process Optimization:

- Creation of user-friendly content editing system
- Development of individual templates for workflow optimization
- Formation of recommendations for optimal character count in visual
materials

Skills:


Spline, HTML, 3D visualization, Vector image creation, Logo design, Strategy
development, Technical specification writing, Script writing, Post writing,
Content creation, CapCut, Figma, Blender, Communication skills, Creativity,
Advertising campaign management, Content management, Presentation skills,
Brand management, ChatGPT proficiency, Marketing strategy development,
Social media management, Project management, Office software proficiency,
Design algorithm knowledge, Project planning, Time management, Strategic
planning, Reels creation, Analytical skills, Stories shooting, Content plan
development, Targeted advertising setup, Facebook Ads Manager, Adobe
Lightroom, Trello, Attention to detail, Stress resistance, Remarketing, InShot,
Adaptability


Tags of Activity

 Marketing, Media & Creative  Branding and Graphic Design  Digital Marketing (SEO, SMM, PPC)  Influencer Marketing  Research and Market Analytics  Social Media and Communities  Digital Technologies & Innovation  Generative AI  Art & Creative Industries

Tags of Need

 Digital Technologies & Innovation  IT / Software Products

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